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The Team



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Founder & CEO

Fred founded CCG after more than 27 years of progressive consulting & sales experience at companies like Accenture, IRI, Nielsen, Trax Retail, MSA and others.


Over the past few decades, Fred developed a deep expertise in both building and leading sales teams and is passionate about CCG's proven Sales Transformation process. Fred holds an MBA from the University of Pittsburgh and a Masters in Engineering from Johns Hopkins University.


Fred and his wife, Katie, who is also in sales, keep very busy at home with two little ones - Amina and Osiris. In their free time, Fred & Katie love to travel, ski and make homemade wine


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Mike LaScola

SVP, Sales & Transformation

Mike brings over a decade of progressive consulting & sales experience to the CCG team. Mike's background and expertise is heavily focused on the CPG industry, where he was responsible for selling and implementing enterprise software and analytic solutions at many of the world's largest CPG manufacturers.

Mike holds a Finance degree from Miami University's Farmer School of Business and is passionate about bringing together his finance and analytics expertise to bring new and innovative solutions to the sales process.


Mike and his wife, Katy, welcomed their first daughter, Claire, in 2020. In his free time, you can find Mike on the golf course, enjoying some live music or spending some quality time at home with his family.


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Deb McCarrison

VP, Finance & Operations

Deb brings more than 19 years of professional experience to the CCG team.


Deb's primary responsibility is to manage the operations and finances of CCG. This includes financial planning, managing financial risks, record-keeping, reporting, budgeting, and managing all business matters.


Deb holds a Bachelor of Science degree in Business Management. In her spare time, Deb enjoys her family (which includes 5 grandchildren), pets, biking, hiking, reading, and travel.

Mike Daly

Director, Sales Transformation

Mike brings more than 6 years of progressive lead generation and sales experience to the CCG team. Working for companies like Yelp and Nielsen, Mike developed a rich knowledge of the Lead Generation process and has a proven expertise in CRM and Sales Enablement software.


Mike's unique background and experience across every phase of the sales transformation process made him a perfect fit and an invaluable asset to the CCG team.


Mike lives with his girlfriend Emily in Chicago's West Town neighborhood. When he's not following Chicago sports, he spends his time trying out new recipes in the kitchen.

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Joe Bruni

Consultant, Sales Transformation

Joe brings 3+ years of professional experience to the CCG team. In prior roles, Joe developed a unique perspective and expertise in recruiting, lead generation and software sales.

Joe holds a degree from the University of Dayton, where he majored in Marketing with an emphasis in Sales. While at UD, Joe was a member of the varsity football team. His passion for competition fueled Joe's interest in sales.

Joe lives in Chicago's Lakeview neighborhood and enjoys participating in the city's intramural sports scene and supporting his beloved Chicago sports teams.

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Mia Kramer

Consultant, Sales Transformation

Mia joins the CCG team with 2+ years of professional experience in sales, account management and digital marketing.

Mia received her bachelor's degree in Integrated Marketing and Communications from Roosevelt University, in Chicago.

A Chicago native, Mia currently resides in Chicago's Lincoln Park neighborhood and loves spending her free time at the lake or skiing up in the mountains.

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Mores Caballero

Sales Development Representative

Mores Caballero joins the CCG team with 10+ years of professional experience in sales, marketing, product management, design & development.

Mores graduated with a degree in Information Technology, which he credits for giving him a solid foundation in understanding technical processes and is driven towards problem solving and process improvement initiatives.


Mores is a father of 2 twin boys (Akuu and Akii) and enjoys spending his weekend watching Netflix, YouTube educational series' and documentaries and trying new meals with his wife, Lenie, and his boys, who love ramen and sushi!

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